Easter Egg Giveaway Blog

by Beth Crook - April 2026

Cracking Open Easter: The Ultimate Egg Giveaway 

This year, The Grand Brighton made a generous and thoughtful contribution to the Real Junk Food Project by donating 100 Easter eggs, helping to ensure that every child in the community had the opportunity to take part in the celebrations.  Gestures like this highlight the importance of community partnerships and demonstrate how local organisations can work together to create meaningful, positive experiences for others. At a time when many families are facing financial pressures, acts of kindness such as this can make a significant difference, not only practically but also emotionally.

I had the opportunity to visit the Hub at Bevendean, where I supported the team in setting up a stand for the Easter Egg giveaway.  This was organised alongside the Hub’s regular ‘pay-as-you-feel' shop, which plays a vital role in reducing food waste while also supporting members of the community.  The shop was well stocked with a wide variety of items, including fresh vegetables, tinned goods, bread, and pastries.  Foods that would otherwise have gone to waste, but were instead redistributed to those who needed them.  Seeing the range and quality of the available food was a powerful reminder of how much perfectly good produce is often discarded, and how important initiatives like this are in addressing this issue.  There were lots of fresh veggies on offer, such as leeks, potatoes, lettuce and other greens.  This fresh produce contributed to creating a vibrant and inviting environment.

Throughout the day it was clear that The Hub provides more than just food; it offers a welcoming and inclusive environment where friendly volunteers allow people to feel comfortable and supported. The addition of the Easter Egg giveaway helped to create a sense of celebration, particularly for families with young children.  Shoppers were able to collect Easter eggs for their little ones, which brought visible joy and appreciation.  In addition, the raffle for a cuddly toy added an extra layer of excitement - encouraging engagement and creating a light-hearted, community-focused atmosphere.

Reflecting on the experience, it became clear how impactful these initiatives can be, both in terms of reducing waste and strengthening community connections.  The Real Junk Food Project not only redistributes surplus food but also promotes a more sustainable mindset.  Encouraging people to think differently about consumption and waste.  Being involved in even a small part of this process highlighted the value of volunteering and the importance of supporting community-led efforts. 

Helpful tip:  When dealing with surplus Easter food, it is important to remember that much of it can be reused rather than thrown away.  Easter chocolate, for example, can easily be incorporated into baking, such as cakes, cookies, or brownies.  Similarly, leftover hot cross buns can be transformed into a simple but delicious bread-and-butter pudding.